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Liberty


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Liberty


Aligning a market leader with its founding narrative and then helping recalibrate it's leadership, senior teams and organisational culture to deliver on its story.

Liberty is a leading financial services group operating in 14 coutries across the African continent. Their founder’s original vision was to enable people to develop their own financial freedom, a narrative that has once again been placed at the heart of the organisation.

We are currently helping drive significant recalibrations throughout Liberty, helping align their narrative with their value proposition, organisational culture, leadership alignment and performance focus. All of this is resulting in improved leadership effectiveness, organisational culture alignment and customer focus that is set to power their ongoing growth.

Standard Bank


Standard Bank


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Medibank sign web.jpg

Medibank


Medibank


We work with the executive team and senior leadership on a wide range of projects focused around organisational transformation, team alignment, purpose alignment and overall corporate narrative.

Our work with Medibank has covered:

Working with senior leaders and executives to clarify the integration of their Professional and Personal Visions, and the recalibrations required to maximise both  personal satisfaction and professional impact.

Assisting leaders to create alignment with their teams around their leadership, and identifying the team recalibrations necessary for aligning expectations of team membership, team behaviour and team operating rhythm.

Working with key teams to increase collaboration, resolve challenges, develop shared visions, and recalibrate roles and contributions as required.

Working with teams facing external changes to help them focus on the key priorities related to those challenges.

Working with executives new to the leadership team – helping them assimilate, create a shared vision and gain a clear understanding of their specific role and contribution

St Vincent's Health Australia


St Vincent's Health Australia


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Hawthorn Football Club


Hawthorn Football Club


This project entailed co-creating a defining and compelling narrative for AFL Club Hawthorn that articulated the essential and foundational elements of their identity, around which the entire organisation was aligned, in the build up to them winning the 2014 and 2015 premierships.

Hawthorn Football Club (HFC) is one of Australia's highest profile and successful sporting organisations, and winner of the AFL premierships in 2013, 2014 and 2015.

Seeking to embed a high performance culture into the future the project sought to define, articulate and project the very essence of their spirit and culture - to be the first AFL club to enshrine their defining and unique identity as a key driver right across the organisation, from corporate and commercial operations to player performance and team culture.

There were consultations with a wide range of stakeholders (bioth internal and external), a review of best practice brand propositions of sporting clubs from round the world and the development of a compelling, engaging and comprehensive brand story based around the cornerstone notion of 'Always' that integrated with their business strategy, leveraged their values and helped drive their strategic intent.

Cummins Flavel McCormick


Cummins Flavel McCormick


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Optometry Australia


Optometry Australia


The Optometry Association of Australia (OAA) was a member based, peak body for optometry and eye health care across Australia,  but it had a strategic focus on member services. OAA members, however, were saying they wanted OAA to be the influential voice for the profession. It became obvious that they had to tell, and live out, a very dif ferent story if they were to survive and thrive for another 100+ years.

For the first time in their 105 year history, membership began to decline for OAA as new business models emerged within the market (eg. SpecSavers) that eroded their exclusive provision of professional indemnity insurance and professional education points. Their very reason for being was under challenge.

We conducted extensive consultations on the OAA's behalf, speaking directly with a large number of stakeholders, staff and members to identify what the key issues were. Once identified, we tested these issues via a member-wide survey. It became clear that a significant gap had begun to emerge between what the Association offered and what members were looking for.

Based on these insights we reframed the strategy and story of OAA  from a member service focus to a profession first focus, taking up the mantle of the independent, influential voice for the profession of Optometry. As part of this recalibration we changed the name to Optometry Australia to better reflect this profession first focus, developed a new visual identity and created a new value proposition, employee engagement mantle and brand positioning.