Liberty is a leading financial services group operating in 14 countries across the African continent. Their founder’s original vision was to enable people to develop their own financial freedom, a narrative that has once again been placed at the heart of the organisation.

We are currently helping drive significant recalibrations throughout Liberty, helping align their narrative with their value proposition, organisational culture, leadership alignment and performance focus. All of this is resulting in improved leadership effectiveness, organisational culture alignment and customer focus that is set to power their ongoing growth.